Follow Me, Daniel Nogueira’s latest high-tech feat

posted by on 02.03.2011, under Advertising, Art, Ideas, Marketing, Music

Having worked with him on a project for Guess Watches, I knew that Daniel Nogueira was a versatile director. But his latest project, Follow Me, a music video for a singer called Krause (whom I’d never heard of), really surprised me. Daniel actually created Follow Me out of pointcloud-data – the video’s launching website explains what pointcloud-data actually means, in case you’re interested in how this high-tech pièce de résistance came about. I’m pretty sure that Follow Me cost him a lot more blood, sweat and tears than he’d expected when embarking on the project. Daniel man, big up from Hipcescu!

Welcome to Sarcelles

posted by on 05.02.2011, under Architecture, Hip hop, Music, Urban planning

This old picture of the Parisian suburb of Sarcelles captured my attention. A pic says more than a thousand words, right?


Originally devised as a social housing project, Sarcelles became a symbol of the problems of the grands ensembles, monolithic suburbs for immigrants. In the sixties, the term ‘Les Sarcellites’ emerged, describing the inhabitants of the grands ensembles. Sarcelles is a only a few RER stops away from central Paris. It’s a good place to unwind after a shopping spree on Champs-Élysées. Take line D1 in the direction of Orry-la-Ville-Coye. Because I’m interested in the effects that architecture and social engineering have on music, I’d like to present to you a music video by Playcos, a young rapper from Sarcelles. In ‘Bienvenue dans ma ville, Sarcelles’ from 2007, Playcos welcomes us to his wonderful world.

Needless to say that in the City of a Thousand Suns, Hipcescu, where social harmony and cleanliness prevail, such transgressions would never occur. Thank you.


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