Prepare to meet your future you
Developing your talents requires you to face your biggest adversary – you. Fortis wanted to attract and challenge high-potentials. In order to faciltate both personal and professional growth, an encounter between the present and the future ‘you’ is staged.
“Take a look at yourself. Your talent is a gift. Unwrap it. You’ll be surprised to see where it takes you.”
Client: Fortis. Agency: Ara. Strategy: Ton Rodenburg. Concept / Art Direction: Wencke van Amstel. Concept / Copy: Olaf Zwetsloot.