Grow/Work
Grow/Work (www.growwork.nl) is a fast growing company, specialized in sourcing managers for the Dutch healthcare sector.

I was asked to write the company’s mission statement and proposition. After that, I wrote a series of print campaigns, published in national newspapers, that proofed highly effective in conveying Grow/Work’s thorough understanding of the healthcare sector’s sensitive, complex issues – and how it envisioned tackling them.

Proposition:
Make your life work.

Vision:
Good, affordable healthcare is a cornerstone of civilization. To ensure that it stays affordable, it is necessary to manage the existing healthcare capacity with the utmost prudence and efficiency. Society is in a permanent state of flux and the balance between government and market is shifting continually towards the latter. This makes the adaptive capabilities of organizations as well as the degree of civil self-reliance crucially relevant. Therefore, we need to develop both adaptivity and self-reliance. Grow/Work contributes to affordable healthcare through its professionals, all of whom are intrinsically motivated; all of whom have a heart for healthcare. We’re convinced that inspiring work makes your life worthwhile. And that a worthwhile life is an inspiration for your work. Now and in the future. We call it love.

Credits
Client: Grow/Work – Wim Lochtenberg, René Noordhof, Arjen van Zuydam. Copy and strategy: Olaf Zwetsloot.