On the origin of species
Darwinism. Survival of the fittest. Winner takes all. This suave ideology is in Nike’s DNA.
That’s why the pan-European introduction campaign of the Air Max 360, places the development of Nike’s unique air-cushion sole technology in a the perspective of Darwin’s evolutionary theories.
Client: Nike Europe. Agency: Nike Europe. Concept / Creative Direction / Art Direction: Alvin Chan. Photography: Marcel Christ. Copy: Olaf Zwetsloot.