Pluk de Nacht (Seize the Night) is Amsterdam’s only open-air film festival. All films shown there are international vintage, unreleased in The Netherlands.

To create buzz about the festival, we created a simple print and outdoor campaign, that evolved around the idea of ‘fun optimization’, the holy grail of every mondern consumer. All headlines were stated in marketing lingo e.g.,

“Together with the client, Pluk de Nacht© outlines a strategy for an optimized fun experience.”

Credits
Client – Pluk de Nacht. Agency – Gummo. Concept and art direction: Hajo de Boer. Concept and copy: Olaf Zwetsloot. Account: Onno Lixenberg.