Toogethr (www.toogethr.com) is an online and mobile service / app that lets you use your social networks to share rides.
Toogethr is about a more intelligent and sustainable use of the already existing car fleet (8 million cars in The Netherlands).
By stimulating a higher occupancy rate per car ride, Toogethr contributes to a reduction of CO2 emissions through socially networked resourcing.
My involvement with Toogethr consisted in charting the strategic territory that would lead to finding a name for the company and in writing its payoff: Ride you Network. Network your ride.
Client – Toogethr, Martin Voorzanger. Strategy: Olaf Zwetsloot.